 How
do I select a geography?
How do I select
the Demographics?
Should
I add Phone Numbers to my list?
Once I get a count result, can I still make
changes?
Can
I order just a portion of the entire list?
Help!
My available count is too low!
Help!
My available count is too high!
Q:
How do I select a geography?
A: First, identify the geographic region
that you would like to target. The following
are the available geographic targets as
well as some guidelines for selecting:
- RADIUS - Select this option if you want to target people who live within a certain distance of a specified address. You will have the option of entering the address and the distance (in miles). Note: This type of count lookup can take longer than the other options.
- STATE - Select this option if you want to target people from a particular state. (e.g., anyone who lives in the state of Hawaii).
- COUNTY - Select this option if you want to target people from a particular county within a certain state (e.g., anyone who lives in Norfolk County, MA)
- CITY - Select this option if you want to target people from a particular city. A city is defined as an aggregate of zip codes identifying an urban area (e.g., anyone who lives in Oakland, CA)
- ZIP CODE - Select this option if you want to target people who share a particular zip code (e.g., anyone with 74820 as their zip code) SELECT FROM A LIST will allow you to narrow down your choice of zip codes by first specifying a state, and then selecting from the zip codes of that state. TYPE IN will allow you to enter in zip codes that have been pre-determined by you.
- SCF - Select this option if you want to target people who share the same first three digits of their zip code (e.g., 76008 and 76043 have the same SCF) TYPE IN will allow you to enter in SCF's which have been pre-determined by you.
|
Q:
How do I select the Demographics?
A: After you define your
geography, the next step is to identify
the type of consumers you would like to
contact. If you want to contact every mailable
record in the area you defined, select the
first choice, "All Records in Chosen
Geography". If you want to use demographics
to sharpen your target, select the second
choice, "Select by Demographics".
If you will plan to make follow up telephone
calls to your mailing campaign, the system
provides the ability to include records
with telephone numbers. To select records
with phone numbers, click "Yes"
where prompted. Please be aware that phone
numbers are only available to list customers
who license lists for unlimited one-year
usage. Once you make your selections on
the Profile Selection screen, you will advance
to the Targeting Criteria screen. This is
where you are provided categories of demographic
variables from which to choose including
income, age, and marital status. The more
criteria you select, the more precise your
list will be. |
Q: Should
I add Phone Numbers to my list?
A: It depends on your goal. Phone
numbers are great if you have a sales or
telemarketing staff equipped to make follow
up calls. However, phone numbers will add
additional cost per name to your list, and
you'll need to plan for the activity. After-mail
calls can be a very effective technique,
but it does require both planning and resources.
Example: if you have 10 outbound telesales
reps, and they can make 50 calls per day,
you can follow up a 10,000 card mailing
in 4 weeks. |
Q: Once I get a count result, can I still
make changes?
A: Yes you can. Use the
blue "Modify" or "Recalculate"
buttons to change the list specification
criteria that you wish to change. If you
want to see detailed count results, select
"View Details", where more in-depth
count information is found. |
Q: Can
I order just a portion of the entire list?
A: Yes. Simply enter your desired
order quantity in the 'Desired Order Size'
box, and a list of this size will be randomly
selected from the entire available count.
|
Q: Help!
My available count is too low!
A: If your list count is lower
than you expected, you may want to expand
your geography and/or broaden your list
criteria. For example, suppose you plan
to target married couples with middle incomes
in the San Diego market, defined by zip
codes in that area. One option is to add
neighboring zip codes. Another option is
to change the geographic area to cover the
entire San Diego metropolitan area. If you
prefer to broaden your list criteria, you
could include additional income levels to
increase your available count. |
Q: Help!
My available count is too high!
A: There are two ways to shrink
your list. The first is random selection:
Suppose you plan on mailing 8,000 prospects
this month, but the list selection process
yielded 15,000 prospects. By entering in
8,000 in the Desired Order Size box on the
Your Order screen, you will get 8,000 prospects
randomly selected from the original 15,000.
The other way to decrease a list count is
to further narrow down your geographic area
and/or your selection criteria. |
|
YOUR ACCOUNT:
LOG-IN
 SIGN UP
Order Online Today
Read some of our customers success stories.Click here
Put our award winning design staff to work
for you. Starting at just $35
|
