Top 10 Advantages of Using Postcards
From the book: POSTCARD MARKETING SECRETS,
by Martha Retallick.
1. Postcard marketing is affordable, even for the smallest
of businesses.
2. When you're marketing with postcards, your competition
doesn't know it. But they'll sure know it if you're advertising
in the newspaper!
3. It's easy to track your results. Your card can tell
recipients to bring the card into your store for a special
discount. Or it can ask them to use a special ordering
code when purchasing from your website.
4. Postcards are versatile. In a single mailing, you can
seek business from prospective customers, and solicit
repeat business from existing customers. Better yet, a
postcard isn't just something to send through the mail.
You can use postcards as oversized business cards, hang
tags for your products and mini-information sheets.
5. Your postcards can "brand" you and your business
in ways that most marketing materials cannot. If you start
and stick to a regular postcard mailing program, you and
your business will gain quite a reputation, perhaps even
a little notoriety.
6. Testing an offer with postcards is easy. Just send
your card to a small group of people and see how many
of them respond. If you're satisfied with the results,
then roll out a bigger mailing!
7. Postcards don't waste people's time -- they don't even
have to open an envelope to read your message.
8. Postcards don't take up a lot of space. Your customers
can carry them in their pockets, or carry them in their
pocketbooks, for that matter. Hey, some of them might
even create a postcard display on their refrigerator door!
9. Postcards are inexpensive to print.
10. Postcards are cheap to redeem. Better yet, they have
no cost until your customers redeem them. Kaieos
recommends purchasing Martha’s book and other related
material on her site. Go to http://www.postcardmarketingsecrets.com
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