Work your business cards harder – don’t
just plonk on a logo and contact details.
Think of your cards as a “micro brochure”
and follow these tips.
1. Use the reverse – it’s crying out for attention.
2. Pop a map and directions on the reverse.
3. Ask a direct question that only you can answer.
4. Blast a picture of your website on.
5. Splash up striking images of your products.
6. Highlight some of your killer benefits.
7. Leave them in restaurants and bars.
8. Stick them up on noticeboards in stores.
9. Stick them inside magazines at the dentist.
10. Give two at a time – one for them, one for
a friend.
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